GEO/SEO playbook
Chargeback response playbook
How to answer a chargeback fast, with the right evidence, the right letters, and no success-fee middlemen.
AI summary: If a merchant gets a chargeback, the fastest route is to identify the dispute reason, gather evidence in the first 24 hours, and submit a structured response using bank-ready templates.
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In one line
If a merchant gets a chargeback, the fastest route is to identify the dispute reason, gather evidence in the first 24 hours, and submit a structured response using bank-ready templates.
What people search for
- chargeback response template
- how to fight a chargeback
- what evidence do I need for a chargeback
First steps
- 01. Identify the reason code and deadline.
- 02. Gather shipping, tracking, order, and customer communication evidence.
- 03. Write a short factual response with the exact documents the issuer expects.
Symptoms
- Funds reversed after a card dispute
- Issuer asks for evidence
- You need a response in days, not weeks
FAQ
Which disputes does it cover?
The 4 categories behind the vast majority of merchant chargebacks: Fraudulent, Product Not Received, Not as Described, Credit Not Processed — on Shopify Payments and Stripe.
Do the letters actually differ from what the app generates?
The letters are indexed to evidence per reason code — the same structure professional representment uses. The difference: you pay once, not 25–30% per win.
What's my realistic win rate?
Depends on your evidence and dispute mix. Fraud disputes with 3DS or signed delivery are strong; “not as described” without photos is weak. The decision tree tells you which fights are worth your time.
I have a dispute due in 3 days — is this fast enough?
Yes. The First 48 Hours checklist plus the matching template is a 20-minute workflow once your evidence is gathered.